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In honor of National Stress Awareness Day, let's chat about burnout. 🗣 Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress—and many of us experience it more often than you think. While burnout isn’t a diagnosable psychological disorder, that doesn't mean it shouldn't be taken seriously. Swipe ➡️ to learn more about how to prevent it from happening as best you can. If you or anyone you know needs support, the NAMI Helpline at 1-800-950-NAMI (6264) can provide information on how to find various mental health professionals and resources in your area. @namicommunicate
Notice the difference? Always an Optimist Weightless Eye Primer has a tinted peach formula that helps your eyeshadow pop 💥. Lightweight and non-sticky, it was made to bring out the best of your shadows for more vibrant, longer-lasting wear. When in doubt, prep your lids with Always an Optimist before applying Discovery Eyeshadow Palette! Shown in shades Positive (top) and Passionate (bottom). Coming soon! April 15th only @sephora and RareBeauty.com
Wondering which primer’s best for you? 👀 If you prefer a blurred matte finish but still like to stay hydrated → Try Always an Optimist Pore Diffusing Primer If you prefer a dewy, glowy✨ finish → Try Always an Optimist Illuminating Primer Shop your BFF only @sephora and RareBeauty.com
Always an Optimist Pore Diffusing Primer is def one of @selenagomez 's faves rn. 🤩Here's why she loves it ⬇️ “I love that I can wear this primer with or without makeup. It really smooths out my skin with a blurring effect while giving it the hydration it needs all day. ” Shop it now only @sephora and RareBeauty.com
This is your sign to grab your new fave Rare Beauty products during the @sephora Spring Beauty Insider Sale (ends 4/19)! Here's a list of things we've added to our cart 😉: ✨ NEW Discovery Eyeshadow Palette ✨ NEW Always an Optimist Pore Diffusing Primer ✨ NEW Always an Optimist Weightless Eye Primer Have you grabbed any Rare Beauty products yet? 👀 Comment below!
@cynth_pop this moment is *PURE* magic 🤩. We love how easy it is to layer NEW Discovery Eyeshadow Palette Discovery Eyeshadow Palette shades together—using just your fingertips. Cynthia is wearing the shade Pure. Available to shop April 12th at 9pm PT only @sephora and RareBeauty.com
@roselinelawrence 🤝 NEW Discovery Eyeshadow Palette (wearing shades Undeniable, Loyal and Passionate). She is also wearing the new Always An Optimist Weightless Eye Primer Check out that metallic pop! TIP: for extra payoff, use your fingertips to press the shimmer shades onto your lids. Available to shop April 12th @sephora and RareBeauty.com!
Swipe and ZOOM IN on these 7 gorgeous shades in the NEW Discovery Eyeshadow Palette. 😍➡️ With warm neutrals in a range of finishes, it’s easier than ever to create effortless, everyday-glam looks that feel true to you—and last all day. Shades from L to R: Undeniable – matte purple taupe Genuine – matte peach Passionate – duo-chrome magenta gold Accepting – glittering rose bronze Loyal – matte warm brown Positive – metallic pink champagne Pure – metallic true gold
Inspired by Selena’s journey of self-discovery, the NEW Discovery Eyeshadow Palette celebrates the ever-changing colors we reflect every day.❤️ Shop the new Discovery Eyeshadow Palette and Always an Optimist Weightless Eye Primer on April 12th at 9pm PT!
And that's the whole truth. 😉❤️ Save this post and tag a friend who can use a lil' reminder that they'll forever be rare no matter what anyone else thinks. 👏
The key to makeup that applies better, lasts longer, AND fights shine while keeping you hydrated? Prep skin with NEW Always an Optimist Pore Diffusing Primer before applying Liquid Touch Weightless Foundation. Our Assistant Manager of Retail Marketing, Paulette aka @stuckinmy20somethings , can attest—this primer was made for all skin types, but it’s especially great for oily or combination skin. 🙌 Paulette is wearing Liquid Touch Weightless Foundation in 180W Shop this duo only @sephora and RareBeauty.com
Join Global Stylist @cynth_pop as she creates a look inspired by @selenagomez ’s in the #SelfishLove music video with @djsnake 💃 Products used:  Always An Optimist Pore Diffusing Primer Liquid Touch Weightless Foundation in 290N Liquid Touch Brightening Concealer in 260N  Positive Light Liquid Luminizer in Enchant Stay Vulnerable Melting Blush in Nearly Berry Brow Harmony Pencil and Gel in Deep Brown Always An Optimist Weightless Eye Primer True To Myself Eyeshadow Palette Lip Souffle Matte Lip Cream in Heroic + Fearless Stay Vulnerable Glossy Lip Balm in Nearly Berry
Our Community & Impact Manager @amanirakeia tends to have oily skin, so she likes to apply the NEW Always an Optimist Pore Diffusing Primer all over with a focus on the T-zone. Then, she adds a dot of Liquid Touch Weightless Foundation in 440C and boom 💥—her simple #rareroutine is complete! Get yours only @sephora and RareBeauty.com
It's the shade names for us 🥺❤️. Nothing is done without intention. With 7 incredibly buttery, pigment-packed shades in the NEW Discovery Eyeshadow Palette, how could you just choose one?! Which shades are your faves? Comment below ⬇️
Q: Why should I wear a primer? A: It’s simple👇 1. Helps to create a smooth base for your foundation to glide over 2. Helps makeup apply better and last longer Always an Optimist Pore Diffusing Primer does all of this and actually hydrates skin while fighting shine all day. Now available only @Sephora and RareBeauty.com.
Seeing y'all flaunt your #rareroutine every week is something we'll never get tired of 😍. Swipe ➡️ to see some of our faves wearing new Rare Beauty goodies! And be sure to tag us in your Rare Routines so we can spread the luv! ❤️ Featured 📸: @mikaylajmakeup @thatsheart @rahelbrhane_ @robertwlsch
The deets on the NEW Discovery Eyeshadow Palette: ✔️7 rich, buttery shades in a range of finishes—mattes, metallics, & a 3D glitter topcoat ✔️Super smooth, crease- and fade-resistant colors last all day ✔️Designed to deliver endless, easy-to-wear combos you don’t have to think about Swipe ➡️ for all 7 blendable shades! Coming April 12th, only @sephora and RareBeauty.com
7 stunning neutral shades—each one as rich, smooth, and buttery as the last. That’s our NEW Discovery Eyeshadow Palette for ya 😍 Let's get into the shades though ⬇️ Undeniable – matte purple taupe Genuine – matte peach Passionate – duo-chrome magenta gold Accepting – glittering rose bronze Loyal – matte warm brown Positive – metallic pink champagne Pure – metallic true gold Coming Monday, April 12th at 9pm PT! Only @sephora and RareBeauty.com
The NEW Discovery Eyeshadow Palette is for sure one of a kind. To be True To Myself means accepting all of who you are and what makes you unique regardless of what others think. ❤️ What does it mean to be True To Myself to you? Comment below!
Acne is normal. Blemishes are normal. It's all a part of what makes you rare. ❤️ @emeraldxbeauty Great with or without makeup, the NEW Always an Optimist Pore Diffusing Primer mattifies and hydrates at the same time, fighting shine all day so you look and feel fresh 🙌 @emeraldxbeauty 's #rareroutine: NEW Always an Optimist Pore Diffusing Primer New Always an Optimist Weightless Eye Primer NEW Discovery Eyeshadow Palette Stay Vulnerable Liquid Eyeshadow in Nearly Apricot Stay Vulnerable Melting Blush in Nearly Apricot Stay Vulnerable Glossy Lip Balm in Nearly Apricot
The category is ~texture~ 😍 NEW Discovery Eyeshadow Palette comes with 7 gorgeous shades that feel buttery-smooth to the touch and blend into a seamless wash of color. They’re also crease- and fade-resistant to last all day! Choose from mattes, metallics, and a 3D glitter top coat. Which are your faves?
IT'S FINALLY HERE! 🎉 Grab the NEW Always an Optimist Pore Diffusing Primer. Made to smooth away the look of pores, extends makeup wear, and actually hydrates skin while fighting shine all day. Available only @sephora and RareBeauty.com! Tag a friend in the comments to share the news 😊. We can't wait to hear how your skin loves it!
Glitter liner FTW. 🤩 @cynth_pop uses Always An Optimist Weightless Eyeshadow Primer as a base, and then goes in with the shade Accepting from the NEW Discovery Eyeshadow Palette. Available only @sephora @sephoracanada #sephorainjcp and RareBeauty.com.
GIVEAWAY TIME! 🤗 Four lucky friends will win the NEW Discovery Eyeshadow Palette in True To Myself. Here’s how to enter 👇 1. Comment below when you’re most true to yourself 2. Tag your BFF + make sure you’re both following us *Giveaway ends 4/19 at 5PM PT. Open internationally.
Our fave way to start off our summer #rareroutine for a smooth, mattified look: NEW Always an Optimist Pore Diffusing Primer. Made for all skin types, especially those with oily/combination skin. All you need is 1-2 pumps, and it can be paired with or without Liquid Touch Weightless Foundation—all up to you! Get yours now only @sephora and RareBeauty.com
Discovery Eyeshadow Palette in True to Myself + Perfect Strokes Matte Liquid Liner = 😍 @marleneluciano wears: 1. Loyal blended through the crease area 2. Pure pressed over the entire lid 3. Accepting pressed over the lid Shop the NEW Discovery Eyeshadow Palette in True to Myself only @Sephora .
There's truly no limit to the number of eye looks you can create with the NEW Discovery Eyeshadow Palette. 😍 All 7 shades are incredibly buttery, blendable, crease-resistant, and stay put all day 👏. Are you feeling the matte, metallics, or the 3D glitter top coat (center) called Accepting? ✨🤩 Set your reminder for it to drop on Monday, April 12th at 9pm PT—only @sephora and RareBeauty.com!